Topic: Normal gender roles banned in UK adverts. No Rex.
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https://www.theguardian.com/media/2019/aug/14/first-ads-banned-for-contravening-gender-stereotyping-rules

Fucking insane.


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Two television ads, one featuring new dads bungling comically while looking after their babies and the other a woman sitting next to a pram, have become the first to be banned under new rules designed to reduce gender stereotyping.
The Advertising Standards Authority banned the ads, for Volkswagen and Philadelphia cream cheese, following complaints from the public that they perpetuated harmful stereotypes.
The new rules, introduced at the beginning of the year, ban the depiction of men and women engaged in gender-stereotypical activities to help stop “limiting how people see themselves and how others see them and the life decisions they take”.
The ad for Volkswagen’s electric eGolf vehicle showed a series of scenes including a man and a woman in a tent on a sheer cliff face, two male astronauts, a male para-athlete and a woman sitting on a bench next to a pram. Text stated: “When we learn to adapt we can achieve anything.”
Complainants said the ad showed men engaged in adventurous activities, that unlike her male counterpart, the female rock climber was “passive” because she was asleep, and that the woman with the pram was depicted in a stereotypical care-giving role.


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Volkswagen said its ad was not sexist and that caring for a newborn was a life-changing experience about adaptation, regardless of the gender of the parent depicted.
The ASA, however, “concluded that the ad presented gender stereotypes in way that was likely to cause harm”.
In the ad for the Mondelez-owned cream cheese brand, two new dads were shown eating lunch at a restaurant where food circulated on a conveyor belt. While chatting they accidentally find their babies are whisked away on it. “Let’s not tell mum,” one of them says.
Complainants said the tongue-in-cheek ad perpetuated a harmful stereotype suggesting men were incapable of caring for children and would put them at risk as a result of their incompetence.
Mondelez told the ASA it was stuck in a no-win situation, having specifically chosen two dads to avoid depicting the stereotypical image of showing two new mums handling all the childcare responsibilities.
The ASA banned the ad, saying it reinforced the idea that men were ineffective childcarers.
Critics said the new rules were too draconian and that banning even the most innocuous use of gender stereotypes showed the watchdog had gone too far.
“It is concerning to see the ASA take on the role of the morality police,” said Geraint Lloyd-Taylor, an advertising expert at the law firm Lewis Silkin. “It has let its zeal to enforce the new rules override its common sense in this first batch of rulings.
“The ASA seems to be out of sync with society in general. As it stands, the ASA’s definition of ‘harm’ is unworkable and urgently needs to be clarified. I hope that these advertisers seek an independent review of the latest decisions.”
Clearcast, the body responsible for vetting ads before they are broadcast, also expressed its frustration at the decisions. “We are naturally disappointed,” it said. “The ASA’s interpretation of the ads against the new rule and guidance goes further than we anticipated and has implications for a wide range of ads.”


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The new rules, introduced at the beginning of the year, ban the depiction of men and women engaged in gender-stereotypical activities to help stop “limiting how people see themselves and how others see them and the life decisions they take” .

They will not be happy until everyone is a homo I think.


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:insane:


Posted by Teapots.nli
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Boycott VW. Why can't they show a pregnant man or other transpositive gender roles?


Posted by On the sidelines
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The fallacy lies in the automatic placing of the word "harmful" in front of "stereotype".

In an age when opinions are "harmful" and the expression of those opinions is "toxic", all interaction is censored to the point where no-one can be offended by anything.

Welcome to the world of the progressive left, intersectional politics, 'thought-crime' and Generation Snowflake in which any dissenting opinion is "far-right", "fascist" and "oppressive".


Posted by .
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This is no different than the commercials for security systems in which it is always a happy black family being prowled by a seedy white guy.  You NEVER see a white family in these ads being prowled by a Negro burglar.


Posted by Tab_Numlock
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A Nationalist US is going to have to annex Canada, Oz, NZ and GB. Let the Russians have Europe, unless the Germans step up.

Personally, I would relocate Israel to Hispaniola and move all Jews there where we could keep an eye on them.


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Tab_Numlock said: A Nationalist US is going to have to annex Canada, Oz, NZ

The USA is cucked.  If we did this, we'd have an Abo or Maori as President within a decade.


Posted by .
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If the US and Great Britain had been allied with Germany in WWII, Russia would have been defeated, there would have been no communist infiltration of the West, and none of this Marxist PC bullshit would exist.


Posted by .
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. said: Volkswagen said its ad was not sexist and that caring for a newborn was a life-changing experience about adaptation, regardless of the gender of the parent depicted.
The ASA, however, “concluded that the ad presented gender stereotypes in way that was likely to cause harm”.
In the ad for the Mondelez-owned cream cheese brand, two new dads were shown eating lunch at a restaurant where food circulated on a conveyor belt. While chatting they accidentally find their babies are whisked away on it. “Let’s not tell mum,” one of them says.
Complainants said the tongue-in-cheek ad perpetuated a harmful stereotype suggesting men were incapable of caring for children and would put them at risk as a result of their incompetence.
Mondelez told the ASA it was stuck in a no-win situation, having specifically chosen two dads to avoid depicting the stereotypical image of showing two new mums handling all the childcare responsibilities.
The ASA banned the ad, saying it reinforced the idea that men were ineffective childcarers.
Critics said the new rules were too draconian and that banning even the most innocuous use of gender stereotypes showed the watchdog had gone too far.
“It is concerning to see the ASA take on the role of the morality police,” said Geraint Lloyd-Taylor, an advertising expert at the law firm Lewis Silkin. “It has let its zeal to enforce the new rules override its common sense in this first batch of rulings.
“The ASA seems to be out of sync with society in general. As it stands, the ASA’s definition of ‘harm’ is unworkable and urgently needs to be clarified. I hope that these advertisers seek an independent review of the latest decisions.”
Clearcast, the body responsible for vetting ads before they are broadcast, also expressed its frustration at the decisions. “We are naturally disappointed,” it said. “The ASA’s interpretation of the ads against the new rule and guidance goes further than we anticipated and has implications for a wide range of ads.”


Posted by .
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No more "dads bungling comically"?

Good.

Not a great law, but a good effect.


Posted by .
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Funny, ASA Senior management is all white.


Posted by .
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. said: Funny, ASA Senior management is all white.

­Blech.  Yes vee ah.
\
:jew:


Posted by .
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. said: Funny, ASA Senior management is all white.

­The ASA Council is the jury that decides whether advertisements have broken the advertising rules. Those ads that break the rules have to be withdrawn or changed.

________________________

Not all White.



https://www.asa.org.uk/about-asa-and-cap/people/asa-council.html


Posted by .
Unregistered


this began 40 years ago.  School textbooks never showed a woman in a station wagon full of kids.  She had to hold a jackhammer or climb a telephone poll.

It only has to get worse before teh revolution comes and we liquidate the queers and (((commies)))



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