The original Tide laundry detergent was a synthetic designed specifically for heavy-duty, machine cleaning (an advance over the milder cleaning capabilities of FeWA and Dreft). Tide was first introduced in U.S. test markets in 1946 as the world's first heavy-duty detergent, with nation-wide distribution accomplished in 1949. Tide claimed it was "America's Washday Favorite." Authority was quickly gained in the U.S. detergent market, dwarfing the sales of Ivory Snow; and accelerating the demise of two of its main competing products, Rinso and Gold Dust Washing Powder, both then Lever Brothers brands. These other brands came in the more familiar soap-powder and soap-flake forms. Tide, however, initially came shaped as a white powdered bead. The line was expanded to include an orange-tinted clear liquid form in 1984. Today, most formulations of liquid Tide, both ultra and non-ultra are dark blue, with the exception of "Tide Free", which is clear. Each year, Tide researchers duplicate the mineral content of water from all parts of the United States and wash 50,000 loads of laundry to test Tide detergents consistency and performance.
In 2006, the development of Tide was designated an ACS National Historic Chemical Landmark in recognition of its significance as the first heavy-duty synthetic detergent.
As of January 2013 Tide has more than 30% of the liquid-detergent market, with more than twice as much in sales as the second most-popular brand Gain, although it costs about 50% more than the average liquid detergent.
In some areas, Tide has become such a hot commodity item, that criminals steal it from stores to resell. Police call the detergent "liquid gold" on the black market and it's been known to be traded or sold for illegal drugs.
In a 2009 survey, consumers ranked Tide among the three brands they would be least likely to give up during the Great Recession. The Tide trademark is an easily recognized, distinctive orange-and-yellow bulls-eye. This original logo was designed by Donald Deskey, an architect and famous industrial designer. The logo was slightly modified for the product's fiftieth anniversary in 1996, and remains in use today.
i live in a rainforest so my clothes don't just get dirty, they get mouldy, which is soooo disgusting. with most other detergents, i have to add a little bit of bleach to the water to kill the fungus, otherwise it's like having permanent BO
also, because there's little sunlight here, i have really sensitive skin, and so most detergents literally rub me the wrong way
tide is just perfect. do you like american cheese? ever noticed how generic brands can clone almost everything perfectly except american cheese? no one can make american cheese that tastes like kraft's. tide is the kraft american cheese of detergents.
if you've ever seen how the fans behave at a seahawks vs. 49ers game in seattle or san francisco, you have to admit that they represent the best of the west coast -- they really are a cut above.
the greatest act of civil disobedience in US history was in defense of the coastal redwoods of northern california. and the greatest riot in seattle's history was caused by a meeting in the city of the world trade organization.
whether you agree with their beliefs or not, at least they were rioting and getting tazed and pepper-sprayed for something.
16. i went from straight A student to dropout between 15 and 16. no idea why something just snapped in me. got expelled my first year of high school for skipping 30 days in a 90-day period. they let me back in for the next trimester and i did great for the first couple weeks then one day i just left and walked home. haven't really been a part of society since then and i'm in my 30s now